Mowelli underwent a comprehensive redesign to enhance user experience and improve conversions. The new design was first conceptualized in Figma before being meticulously developed on Shopify using a customized Dawn theme. Various app integrations, including Sendcloud, Multifeeds, Collabs, and Preorder, were implemented to optimize functionality and streamline operations.
Mowelli is a Berlin-based e-commerce brand that specializes in high-quality, stylish, and functional products. With a growing customer base, the company sought a fresh, modernized online presence that aligned with its brand identity while improving sales and customer engagement.
One of the primary challenges was achieving a pixel-perfect website that precisely matched the Figma designs. Ensuring consistency across different devices and browsers required meticulous attention to detail. Additionally, integrating third-party apps seamlessly while maintaining site speed and performance presented a technical challenge.
The redesigned Shopify store delivered outstanding results, increasing Mowelli’s sales by 31%. The improved design and user experience contributed to higher conversion rates and customer satisfaction. The successful implementation of the customized Dawn theme, along with strategic app integrations, provided a scalable foundation for future growth.
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