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Inne is a wellness technology company that empowers women with natural, science-backed insights through its minilab and digital platform. We developed their e-commerce and subscription system using Shopify and Liquid, focusing on scalability, security, and optimized performance to ensure a seamless, reliable experience for high-volume users.
Inne has redefined women’s wellness with science-backed hormone tracking designed to provide natural insights into the body, empowering women to better understand their cycles and overall health. Trusted by a growing community, their commitment to innovation and well-being is reinforced by accuracy, reliability, and proven results.
The original Inne website faced several design and usability challenges that limited its effectiveness. The interface felt outdated and did not fully capture the brand’s innovative and empowering identity, making it harder to engage users. Navigation was not intuitive, especially when exploring products and subscriptions, which caused confusion and drop-offs. The mobile experience was under-optimized, leading to higher bounce rates on smaller devices. Additionally, the website struggled to clearly communicate Inne’s core message of women’s wellness and natural hormone tracking, missing opportunities for storytelling and deeper emotional connection. Product and subscription pages also lacked persuasive content, clear CTAs, and trust-building elements—ultimately impacting conversions.
After our UX optimization and A/B testing efforts, Inne.com achieved remarkable growth across key business metrics from traffic to customer retention.
Boost conversions quickly with our expert-developed Conversion Audit Checklist.
Optimized by Seraphinite Accelerator